About Shawn

Alongside you, whatever the season

Good on Purpose exists to walk alongside community leaders. This is the experience it is built on.

Shawn Reddy, founder of Good on Purpose
Where I come from

The load is the same everywhere

Kia ora, I’m Shawn Reddy. I have spent a decade managing and leading in the not-for-profit sector, from the front line through to the chief executive’s chair and the board table.

The details differ from organisation to organisation, but the load on leaders is remarkably similar everywhere: rising demand, tightening funding, a growing compliance pile, and the quiet weight of being the person everyone looks to. None of that is a sign something is wrong. They are the marks of an organisation doing real work in a demanding season, and every one of them responds to the same thing, strong foundations underneath the passion.

What strong foundations make possible

When the pillars line up, everything lifts

Improved social return on investment

Increased community services

Improved funding

I have seen what can happen when an organisation puts strong foundations under its purpose.

Why everything rises together

Strengthen one pillar and the others feel it

FundingImpactService delivery

Funding is a normal constraint for charities. Leadership teams and boards spend a great deal of time working to secure and grow it, and rightly so. But success in funding rarely comes from funding alone. It depends on growth and development in the other key areas of the organisation.

An organisation’s funding seldom grows because it asks more often. It grows when it can show funders exactly what is changing for the people it serves, and it can only show that when its services run consistently enough to measure. Funding, impact, and service delivery are not three separate problems. They are one system, and every pillar holds up the others.

That is why Good on Purpose exists. We walk alongside leaders to strengthen the areas that hold an organisation up, so a little structure in the right place can lift everything else.

Why Good on Purpose exists

Passion starts it. Structure keeps it standing.

People come into this sector because they care, and that care is the whole point. Organisations seldom struggle for lack of purpose. They struggle when the systems and structures that keep purpose alive have not yet caught up. Good on Purpose exists to put strong foundations under that care, so services stay steady and the people holding them up feel supported, not alone.

Whatever season of leadership you are in, my hope is that we can help you do good, and do it well.

Shawn Reddy, founder, Good on Purpose

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